Faq
Most Popular Questions
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SEO stands for search engine optimization. Search engine optimization is an effort that optimizes your website to rank for specific keyword searches and also promotes your website to do the same.
In layman’s terms, Google wants to return the best websites for the specific search query. Our SEO efforts will tell search engines that your website is one of the best for the query that the user is searching for online.
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Pay-Per-Click Advertising is when we place ads on search engines or other websites and drive traffic to your website. You are charged for this traffic when someone clicks on your advertisement.
Our job is to make sure that your ad campaigns are correctly configured to drive the exact type of traffic you want to your website. This ensures that your budget is not being wasted on irrelevant traffic. We constantly monitor and make changes to your campaign to drive and drive down the cost-per-click, increase your click-through-rate, and increase your conversation rates.
AWith how fast technology changes, it is recommended to audit your website at least once every two years. When designing a website, be sure to keep in mind developing a design that will withstand the test of time. We abide by the idea that simple and minimalistic design that delivers information quickly and easily will always be in.
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We manage and create content for the following social media platforms: Facebook, Twitter, Instagram, LinkedIn, Pinterest, and YouTube.
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SEO efforts drive organic traffic to your website that you do NOT pay for. PPC, or Pay-Per-Click, drives traffic to your website that is paid for. SEO is a long-term effort with lasting results vs. PPC which is more of a quick injection of traffic that does not have the same long-lasting effects.
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SEO is important because it helps to make your presence and visibility online much more prominent. When performing SEO efforts, we are creating valuable information and social proof that leads online users back to your business. This inbound marketing strategy is so incredibly valuable and will allow you to reach potential customers that you might not have ever reached in the past. A strong SEO strategy can take your business from zero to one hundred and create an impenetrable force online.
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Local SEO is designed around keyword searches that include a geographical region. For example, an auto shop in Southern California is not going to want traffic from New York because they would not be able to service this client. Local SEO targets keywords that might be structured like this, “auto repair shop orange county”.
National SEO is the exact opposite. National SEO focuses on a national effort and keywords that are more general and not location specific. A national SEO campaign would be ideal for an e-commerce company that is selling products nationwide vs. locally.
